Not that “mobile” was in any danger of fading away, but I’m excited that the next two CHI Atlanta events are mobile focused, first with Coleen Jones’ “Mobile Moment” this Thursday May 19th, and then Luke Wrobeleski’s “Mobile First” on Monday June 13th.
Coleen Jones, author of Clout:The Art and Science of Influential Web Content, will be discussing the “mobile moment”, which she describes as:
Whether you’re trying to market a product or change the world, you can no longer ignore mobile as a medium for influence. Of particular power is the mobile moment–the instant a user connects with the right content at the right time. Though this moment seems magical to a user, it doesn’t happen by magic. It takes knowledge of principles. It takes detailed planning. It takes hard work. This interactive session will help you assess a mobile context, generate ideas for mobile persuasion, and plan the right content to turn your mobile moment into a magical one.
Then Luke Wrobeleski, author of Web Form Design: Filling in the Blanks, who will be in Atlanta speaking at the An Event Apart conference, is also paying CHI Atlanta a visit to discuss “mobile first” development. Luke argues that the current model, where the mobile experience for a web application or site is designed and built after the PC version is complete, is flawed and needs to be reversed with “mobile first”.
Links:
- CHI Atlanta.
- Winning Content blog, Colleen Jones.
- LukeW Ideation blog, Luke Wroblewski