Skip to content

Using Surveys to Measure the User Experience

The best way to improve the usability of your product is directly observe actual end-users attempting realistic tasks, so that should always be the first option. In real life all sorts of things happen, so… 

United Airlines on How To Build A Crappy Survey

  • by

Jared Spool explains how to build a crappy survey that will produce suspect, if not misleading, results. And that’s in addition to frustrat ing/alienating your users/customers, which is never a good idea. Links Jared Spool…