Stage 1: Understand your customer completely. Stage 2: Use location to add precision and context. Stage 3: Create relevant communications at the right time on the right channel. Source: 3 Steps To Digitally Transform Customer…
In this piece, we want to narrow our focus to best understand how the fundamental differences between how Web and mobile are used require different tactics. Source: Practical Tips for Web and Mobile Usability Tests
Prioritizing features is a pretty important step when designing and building any product, from websites and mobile apps to toasters and lawn mowers. Here are 5 great techniques for prioritizing features (or user stories) to…
Shlomo Goltz discusses how he viewed personas with disdain, until he witnessed them being used properly and to their full potential that changed his mind forever. Source: A Closer Look At Personas: What They Are…
“Ford recalled 13,000 Lincoln MKC SUVs because of the possibility that drivers might accidentally shut down their vehicles by inadvertently hitting the Engine Start/Stop button….”—Janet Six User Interface Design Flaw Cause of Ford Recall
Jared Spool explains how to build a crappy survey that will produce suspect, if not misleading, results. And that’s in addition to frustrat ing/alienating your users/customers, which is never a good idea. Links Jared Spool…
Tamara Adlin from Fell Swoop ( a UX consulting firm in Seattle, WA) wrote a revelatory article about how important it is to know what problem you are trying to solve . Her client(Client X) was having all sorts of problems with their UI, including an inordinate number of users asking “why can’t I do X with your product”.
Client X asked how they should avoid creating such confusion. Instead of just jumping in to solve the (rather obvious & severe) problems with Client X’s UI, she realized the answer was much more basic: she needed to establish exactly what question their product was trying to answer. What problem was the product/website trying to solve?
Ms. Adlin explained that to properly answer that seemingly simple question you have to figure out:
“Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity…