Great article by Chuck Longanecker over at UX Magazine explores how user experience is moving beyond the interface into every touchpoint that the user has with the company or brand. Good stuff, you should go read it now.
Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation for your brand.
<excerpt>Customer Experience Design is the practice of designing products/services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life. </excerpt>
Source: Customer Experience Is the Future of Design | UX Magazine