I ‘ve recently read a few articles (some links below) regarding eye-tracking software and its application to HCI/usability research that were quite interesting but they also brought up a few questions, like:
- Is eye-tracking still on the margins or is it a relatively common tool in the UX toolbox?
- Is it cost-prohibitive from a ROI perspective?
- Is there consensus on the efficacy of the results?
I realize that the questions may seem basic but, remember, I’m currently a hobbyist not a professional (YET!) so I don’t have a context for how much penetration eye-tracking software has in the UX world. I did notice that Whitney Hess on her Pleasure & Pain blog mentions that..I did notice that Whitney Hess on her Pleasure & Pain blog mentions that eye tracking is not a service that she offers due to it’s high cost and low-benefit, but I also know that good ole Jacob Nielson has a book about eye-tracking and has written about it several times on useit.com.
Do you use eye-tracking software? If not why not? If so I’d love any perspective you can provide on it’s efficacy, cost, and whether you think the ROI is reasonable for the results.
Related articles about eye-tracking software: