I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked.
Hijack #1: If You Control the Menu, You Control the Choices
Hijack #2: Put a Slot Machine In a Billion Pockets
Hijack #3: Fear of Missing Something Important (FOMSI)
Hijack #4: Social Approval
Hijack #5: Social Reciprocity (Tit-for-tat)
Hijack #6: Bottomless bowls, Infinite Feeds, and Autoplay
Hijack #7: Instant Interruption vs. “Respectful” Delivery
Hijack #8: Bundling Your Reasons with Their Reasons
Hijack #9: Inconvenient Choices
Hijack #10: Forecasting Errors, “Foot in the Door” strategies
Source: How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist — The Startup — Medium