A decade ago companies were mainly focused on data mining, search technology, and virtual collaboration. Today, executives are directing their energy toward artificial intelligence, machine learning, and the Internet of Things.
In 2007, companies lacked a mobile strategy, let alone a mobile presence for engaging with their customers or for helping employees collaborate. Companies had not yet turned en masse to leverage social platforms like Facebook to advance their business goals. Consumer technology and its potential went largely ignored in the enterprise.
Source: How the Meaning of Digital Transformation Has Evolved