The CEO guide to customer experience
Companies that create exceptional customer experiences can set themselves apart from their competitors.
Customer Experience Is the Future of Design
Great article by Chuck Longanecker over at UX Magazine explores how user experience is moving beyond the interface into every touchpoint that the user has with the company or brand. Good stuff, you should go read it…
Good advice from Tog
If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune. — Bruce “Tog” Tognazzini Links: How to Achieve Painless Registration from the Ask Tog blog.
Easy fix for HTTPS error message
Just saw a post on Paul Irish’s Blog explaining the “protocol relative URL”, which appears to be a great way to eliminate this confusing (or possibly even scary for some) error message in IE: “This…
Eye-tracking efficacy, feasibility
I ‘ve recently read a few articles (some links below) regarding eye-tracking software and its application to HCI/usability research that were quite interesting but they also brought up a few questions, like:
- Is eye-tracking still on the margins or is it a relatively common tool in the UX toolbox?
- Is it cost-prohibitive from a ROI perspective?
- Is there consensus on the efficacy of the results?
I realize that the questions may seem basic but, remember, I’m currently a hobbyist not a professional (YET!) so I don’t have a context for how much penetration eye-tracking software has in the UX world. I did notice that Whitney Hess on her Pleasure & Pain blog mentions that..